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About Us

Our Story

A 30-Year Lineage of Innovation

Essentrify was born at the intersection of secure enterprise infrastructure and academic clinical research. Our leadership team represents a three-decade history of developing web-enabled ecosystems for behavioral health and addiction recovery.

  • Pioneering Health Informatics: Starting his career as a Certified Public Accountant at one of the major CPA firms, our CEO is a veteran entrepreneur and health informatics instructor who pioneered web-based patient engagement for addiction and criminal justice re-entry, earning recognition and funding from SAMHSA.
  • Commercial Scale & Execution: Our EVP of Sales and Marketing brings a track record of scaling high-growth technology firms (including Bottomline Technologies) from infancy to significant annual revenue. He serves as the bridge between market demand and technical execution, ensuring our platform meets the high-stakes expectations of county officials.
  • A Unique Academic Bond: Our clinical founders consist of internationally trained physician-informaticists who were mentored by our CEO during their advanced studies in health informatics. This shared background ensures that the AIE logic is rooted in a consistent, rigorous methodology.
  • Public Health Grounding: Supported by a former Missouri Community Health Executive Director, our team understands the operational realities of local health departments and the necessity of the Learning Health System model.

Our Mission

To secure the 18-year integrity of opioid remediation through the Abatement Information Ecosystem (AIE). We bridge the gap between complex federal privacy mandates and the forensic requirements of state audits, ensuring that every municipality can prove the impact of its investment.

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Our Core Pillars

Fiduciary Stewardship

We specialize in protecting recipients of historic settlement funds – including the Purdue Pharma/Sackler distributions – from audit risk and claw-backs. Our systems are engineered to protect your 15% administrative cap while providing forensic data integrity for every remediation dollar spent.

Clinical and Privacy Rigor

Our team solves the “data deadlock” at the intersection of HIPAA and 42 CFR Part 2. We ensure data flows seamlessly from institutional systems like Epic and Oracle Health into an audit-ready municipal dashboard without compromising patient confidentiality.

Knowledge Translation

We don’t just collect data; we build evidence. Through the Evidence Lab and the  Community Hub, we help our members translate local project results into evidence-based practices that can be shared across professional organizations, elevating both the field of public health and the professional standing of our partners.

The Founding Municipality Cohort (FMC)

Essentrify is unique because it is co-designed by its users. The FMC Product Team—a group of 20 charter municipalities—works directly with our developers to ensure the Abatement Information Ecosystem and our reporting modules meet the real-world pressures of municipal administration.
Join the FMC

Our Leadership & Expertise

Essentrify is led by a multi-disciplinary team of informatics pioneers, commercial scaling experts, and public health executives. Our unique strength lies in our multi-generational connection: our clinical founders were mentored by our CEO during their advanced studies in health informatics, ensuring that our Abatement Information Ecosystem (AIE) is rooted in a consistent, rigorous methodology.

Doug Dormer

Chief Executive Officer

Doug Dormer is a veteran entrepreneur and health informatics specialist whose career sits at the intersection of financial integrity and IT security. For 16 years, he has served as a mentor and instructor at Indiana University Indianapolis, teaching graduate students in the health informatics program. A graduate of the University of Michigan and a former CPA at PwC, Doug co-authored a foundational text on hospital cost management. His career includes senior leadership roles at Bottomline Technologies (NASDAQ: EPAY), taking the firm from zero revenue to over $100M and a successful IPO.
Brian Williams

Manager of the Community Hub

Brian Williams is a cornerstone of Missouri’s community health landscape. Since 2007, he has served as the Executive Director of the Randolph County Caring Community Partnership. Brian facilitates the human network of the Essentrify ecosystem, leveraging his roles on the board for the Network for Strong Communities and as Chair for the Northeast Alliance Advisory Coalition for the Office of Minority Health. He bridges the gap between government agencies, faith-based organizations, and health systems to ensure that abatement data reflects real-world community impact.
Daniel Adepoju, MD, MSHI

Director of Product Architecture

Director of Product Architecture Dr. Daniel Adepoju is an internationally trained physician and health informaticist who received his medical training in Europe before earning his Master’s in Health Informatics in part under the mentorship of Doug Dormer. A former Clinical Research Coordinator on the World Health Organization’s ACTION III Trial, he approaches product architecture as a means of embedding audit readiness and traceability directly into the structural logic of the AIE.
George Adepoju, MD, MSHI

Director of Public Sector Informatics

Dr. George Adepoju is a physician and informatics professional specializing in system-level health interventions. He received his medical training in Europe and completed his Master’s in Health Informatics at Indiana University. He focuses on translating complex public health policy into structured data models, helping institutions move from fragmented, reactive responses toward technically sound prevention infrastructure.
Daniel Cheruiyot, MD, MBA, MSHI

Director of the Evidence Lab

Dr. Daniel Cheruiyot is a physician and health informatics specialist with over 15 years of experience in clinical practice and digital health implementation. Holding an MBChB, an MBA in Health Management, and an MSc in Health Informatics, he leads the Evidence Lab’s mission to translate complex regulatory requirements into the forensic, data-driven infrastructure required for long-term settlement compliance.
Lorna Miles, MBA, CHW

Lorna Miles is a seasoned healthcare executive with over 20 years of experience managing federal public health initiatives, including the HRSA Rural Communities Opioid Response Programs (RCORP). A former Governmental Paralegal to the Missouri Attorney General, Lorna ensures that Essentrify’s operational workflows meet the highest standards of transparency and accountability required for opioid abatement in Missouri.

The Post-February 2026 Landscape

As of February 17, 2026, the federal transition from the “Data Deadlock” to the “Harmonization Era” is complete. The CARES Act Section 3221 Final Rule is now the operational standard for every municipality receiving opioid settlement funds.

This change has fundamentally shifted the burden of proof for fiduciaries:

  • The New Standard: Informal data-sharing is no longer a viable strategy. Compliance now requires automated Accounting of Disclosures and unified, digital-first Consent Management.
  • The Risk: Civil and criminal penalties for substance use disorder (SUD) data violations are now fully aligned with HIPAA’s enforcement authorities.
  • The Essentrify Shield: Our Abatement Information Ecosystem was engineered to be “Day-One Ready” for this transition, providing the forensic traceability required by the Office for Civil Rights (OCR).
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